Innovation Through Design Thinking

In the video the speaker is talking about his company and how they use "Design Thinking". Design thinking is supported by a rich set of tools, process, roles and environment. These days designs are every where. Designs can be used to tackle a whole range of creative and business issues. Different companies use design to do different things. Design can be used to create new strategies, enter into new markets, create new brands, create new applications for technology, new ways to connect to customers and create new partnerships. There are three important phases to create a new design. The first phase is inspiration. Designers look at other people and try to see things in their point of view. During this stage the designer needs to have empathy for that person. The next phase is ideation. In this stage they build prototypes to evolve your idea and to learn about the idea. The last phase is implementation. In this phase they you use you try out your idea in the real world. They use story boards and models to see if they idea will work out in real life scenarios. They could use a knowledge management to post their ideas and prototypes and people then could then collaborate and give feedback. It could also help them go back to the prototype later on if it didn’t work and maybe add things to it later. The system could be a structure that held all of their ideas and information about their ideas. This would be better then having an idea wall where they post new ideas on a clipboard and it gets cluttered from paperwork.